De Beers' Guide to Diamonds of Quality
Client: Diamond Promotion Service/J.Walter Thompson
Objective: Sell bigger and better-quality diamonds.
Designer: Valerie Pettis Associates.
Distribution: 7,000,000 copies printed. Sold to jewelers and used as direct-mail fulfillment for inquiries generated by ads.

"The Only Mystery Tales You'll Ever Hear"

Client: Warner Media Services
Media: 4-page unit in Publishers Weekly.
Objective: Promote audiobooks replication, printing, and packaging services.
Designer: Service Station Graphics.

Sales Letter:
US is UP
Client: US magazine.
Objective: Inform advertisers of magazine's newsstand copy growth.

"The Discerning Traveler"
Client: American Express
Objective: Increase travel-office usage by existing customers.
Design Director: Poppe Tyson.


Client: The New School
Media: Ad ran in The New York Times and Time Out magazine.
Objective: Interest potential students in Media Studies program.
Design Director: In-house.

Sell Sheet:
Wrap It Up!
Client: Time Magazine
Objective: Alert advertising community to fourth-quarter opportunity.
Design Director: In-house.

"City Weddings and Honeymoons"
Client: New York Magazine
Objective: Introduce bridal advertisers to the magazine and provide readers with accurate information on city resources.
Frequency: Published twice a year.


Actual printed samples are available upon request