RECENT PROJECTS:
Brochure: De Beers' Guide to Diamonds of Quality Client: Diamond Promotion Service/J.Walter Thompson Objective: Sell bigger and better-quality diamonds. Designer: Valerie Pettis Associates. Distribution: 7,000,000 copies printed. Sold to jewelers and used as direct-mail fulfillment for inquiries generated by ads.
Insert: "The Only Mystery Tales You'll Ever Hear" Client: Warner Media Services Media: 4-page unit in Publishers Weekly. Objective: Promote audiobooks replication, printing, and packaging services. Designer: Service Station Graphics.
Sales Letter: US is UP Client: US magazine. Objective: Inform advertisers of magazine's newsstand copy growth.
Newsletter: "The Discerning Traveler" Client: American Express Objective: Increase travel-office usage by existing customers. Design Director: Poppe Tyson.
Ad: Rare...Media...Well-Done Client: The New School Media: Ad ran in The New York Times and Time Out magazine. Objective: Interest potential students in M.A.in Media Studies program. Design Director: In-house.
Sell Sheet: Wrap It Up! Client: Time Magazine Objective: Alert advertising community to fourth-quarter opportunity. Design Director: In-house.
Advertorial: "City Weddings and Honeymoons" Client: New York Magazine Objective: Introduce bridal advertisers to the magazine and provide readers with accurate information on city resources. Frequency: Published twice a year.
Actual printed samples are available upon request