Care to read the small print? Here's what it says:
Wrap It Up!
Special Advertising Section
1997 Holiday Gift Guide
A TIME-Honored Tradition
Where do affluent readers put their hand on great gift ideas? In TIME's Holiday Gift Guide, the annual catalogue from America's best-read and most widely respected newsmagazine. A smart buy for marketers, this attractive holiday showcase offers a great opportunity to advertise gift items, drive in-store traffic, and boost fourth-quarter sales.
Reaches Evergreen Shoppers
TIME Select targets 13.5 million ready-to-buy consumers who have a median HHI of $57,988. With fistfuls of purchasing power, it's no wonder that in the past 12 months their spending included:
Computers valued at $12.25 billion
TVs valued at $1.8 billion
Jewelry valued at $1.5 billion
Audio equipment and VCRs valued at $930 million
Watches valued at $373 million
CD players valued at $330 million
Camcorders valued at $290 million
Cameras valued at $168 million
129 million batteries
102 million books
Source: 1997 MRI Spring
No Assembly Required
You supply the following, and we'll prepare your ad:
Color slide or transparency
Logo (electronic version preferred)
Headline and body copy (maximum 50 words)
Toll-free number or mailing address for customer orders
The More, The Merrier
Receive a discount by running your ad in any of the following magazine gift guides: Baby Talk, Cooking Light, Entertainment Weekly, Health, Life, Money, Parenting, People, Sports Illustrated, Sports Illustrated for Kids, Weight Watchers and Your Company.
You Better Watch Out
If you wait till it's time to hang the mistletoe, it'll be too late Reserve space now by calling your TIME sales representative, 1271 Avenue of the Americas, New York, NY 10020.